Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly.
Draw your specific audience's attention with compelling headings that include benefits that will solve their problems.
1. Define your preferred audience. Picture them as you create your home page. Create an audience profile including their special needs and concerns. Make sure your Web site solves their problem, and it has a lot of information that will help your visitors.
2. Make your home page simple and easy to read so it will load fast and not make potential customers wait. Include benefits and a few testimonials. Forget the large photos or spinning and flashing signs that distract. Put navigation bars (topics of other pages) on the side or top to lead your visitors to different pages. You may name them: seminars, teleclasses, free articles, archived past eMagazines, products page, testimonials, and how to order page.
3. Send an email survey to your potential buyers to skyrocket your Web sales. Ask them, which titles and benefits would make you want to buy? If you have a service, ask them what the number one question they have about Web marketing is. From their feedback, make every word count on every Web page. Dramatic headlines with specific benefits lure visitors to read, then buy.
One author changed his copy from "Money-Saving tips on Car Buying, Leasing, Repairs and Insurance Reduction Tips" to "How to Buy a Car at $50 Over Dealer Cost." He discovered why his surveyed customers bought it. More of them wanted to buy a new car far more than the other benefits he offered. When he changed the title, sales increased by over 300% in 48 hours.
4. Put a sales letter on your home page aimed at your major product or service. Some experts write very long ones, others, like myself, write short copy. Check and test every part, every navigation bar, and every link to see how it works. If you are selling a product or service, test your headline and your copy.
Replace dull copy with passionate testimonials, even for your ezine. Be sure to research and include everything that will make your home page sing. Check out the site www.stopyourdivorce.com. Only one sales letter sold $300,000 in books this last year.
5. Check out all the rest of your site. A good tweak before your guests arrive will bring you many more positive results. Check your headlines. Do they lead to a motivating story, rather than right to your products?
Check your offer. Did you include a free bonus report? Check your prices. Low cost isn't always best. Let your products reflect your professional status. Check your layout--how you lead the prospect to your order page. Check your ordering process. Will your orders come back with proper information on them? You may also want to test the use of color, type style, and copy.
In fact, test everything you put out to your Web site visitor. Friends and associates can be your friendly sounding board.
6. Include a lot of content, and make it easy to reach. Your visitor should be able to click and receive your "gold" in seconds. At the end of each free article your offer include a link to your products, teleclasses, or services page. Each article may steer your visitor to a different place.
7. Don't worry about being high in the search engines. Just create a user-friendly, easy to navigate, site with meaningful content and submit it manually to the search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp.
You don't need thousands of hits a day on your Web site. When you plan and test your Web site content, you will bring qualified, targeted, repeat buyers.
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
The Internet is being used by local service business to... Read More
Can you imagine the hypocrisy of spending thousands of dollars,... Read More
The Internet is a remarkable publishing medium. With just a... Read More
If you're anything like most small business owners, you probably... Read More
There are several reverse bid freelance sites out there. Beyond... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
Often time I've browsed sites and seen the same thing... Read More
Like most average persons, I wanted some extra money to... Read More
Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More
So what do you do if need to get a... Read More
Web sites are an Ongoing Part of Business.All too many... Read More
So you have a good idea for a business and... Read More
If you have your own business website and you are... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
A lot of people these days are interested in getting... Read More
Build it and they will come is not always true;... Read More
So you want to have a website. You have gone... Read More
"I am a writer, not a business-person. I don't want... Read More
Just like all things in life, the ways to run... Read More
The growth in Internet usage around the world is astounding... Read More
Creating a content management system either from scratch,... Read More
The popular search engine Google indexes over 8 billion websites.... Read More
A common dilemma most small and medium businesses face when... Read More
In 1995 a new era of accessibility for disabled people... Read More
Now that you have got your domain name registered, your... Read More
Webmasters deal with a myriad of complex design challenges every... Read More
Designing an E-commerce Web site is not as simple as... Read More
That's right. According to a recent study by Nielsen/NetRatings, Amazon.com... Read More
Whether you have your own business already, or are looking... Read More
If you are living in a country that its native... Read More
What do you mean, you don't have a website for... Read More
When most people build a web site, they think one... Read More
Making money with your web site is the dream and... Read More
When a user signs up at your website, you may... Read More
If you are like me you have wanted to build... Read More
So what do you do if need to get a... Read More
After having decided to start a business, the next thing... Read More
Everywhere you look these days, people are telling you that... Read More
Simply ensuring your website is accessible to screen reader users... Read More
A system development process can follow a number of standard... Read More
When I started my company in 2002, I knew I... Read More
There's been widespread speculation about the new legislation being introduced... Read More
With more and more countries around the world passing laws... Read More
Launching a new small business website is often a long... Read More
We are clearly well past the innocent "golden age" of... Read More
How do you decide on the content, products and or... Read More
Customer service questionnaires can help your clients better understand their... Read More
I had a client say something to me the other... Read More
In my previous life.....Actually, my previous JOB life, I was... Read More
Anyone who knows anything about web accessibility knows that images... Read More
Web Development Web Development